There are broad prospects for China-EU cooperation

Construction of the China-EU Cooperation Area

It is an important opportunity and mission for the future development of Heshan

In the Heshan Industrial City Park, there is an enterprise that has been deeply involved in the Republic 

for more than ten years, which has been exploring the European market for many years, and the export 

value to Europe in the first half of 2021 has reached 46% of the total export value. Now, we are covering

it in depth in order to provide experience and inspiration for the better construction of the China-EU 

Cooperation Area.

Remember?

We reported on it

Jiangmen Pengcheng Helmet Co., Ltd

The LS2 helmet is produced in-house

It will be unveiled at the Beijing Winter Olympics

And at the end of the month

At the 2021 EICMA International Motorcycle Expo

LS2 was the only one to make its debut

Domestic helmet brand

EICMA (Milan International Motorcycle & Bicycle Expo, Italy)

As the world's top two-wheeled motorcycle and accessories exhibition,

With a history of more than 100 years, it has been successfully held for 77 sessions and has an 

outstanding reputation.

      At the 2021 EICMA exhibition, the helmet brands that appeared on the same stage as LS2 also include the Japanese brand SHOEI, the Korean brand HJC, and the Italian brand AIROH. As the only Chinese helmet brand, LS2 not only has the largest booth area at the exhibition, but also has the largest capital investment.

      Since its inception in 2007, the LS2 brand has participated in the EICMA exhibition every year, and this 2021 EICMA exhibition is the 14th time that LS2 has appeared at this world-class motorcycle accessories event.

As in previous editions of the Milan show, this year's LS2 booth still attracted a large number of international media, customers and visitors.

[Interviews with European media]

      In fact, LS2 helmet participates in large-scale exhibitions at home and abroad every year, including Cologne Motorcycle Exhibition in Germany, Milan International Motorcycle and Bicycle Expo in Italy, China International Motorcycle Expo and so on. At the 19th China International Motorcycle Expo, an annual event of China's motorcycle industry held in Chongqing in September this year, LS2, as a domestic first-line motorcycle helmet brand, also attracted a large number of domestic and foreign audiences to visit, experience and try on.

【Motorcycle enthusiasts choose and experience】

In major international motorcycle races, LS2 helmets, protective gear, and clothing can be seen everywhere. LS2 helmets can be seen in the following races.

·Oakley Grand Prix, Italy

·MOTO-GP race in France

·Spanish Grand Prix

·Catalunya Masters

      LS2 sponsors countless motorcycle riders and teams around the world, participating in world-class Moto 2, Moto 3, WSBK, Enduro Enduro, MX Enduro and other races.

[2020 Brazilian Yamaha Team All Wear LS2 Helmets]

      LS2 products have a sales network in more than 90 countries and regions around the world, with more than 10,000 stores around the world. Sasie Center Moto, Europe's largest motorcycle accessories store, has a large number of LS2 helmets on sale both online and offline.

【Online and offline shops in Sassinate Moto, France】

      The most well-known motorcycle magazine in France, MOTO, also published a large article on the LS2 helmet: LS2FF399 helmet defeated the leaders of the European motorcycle industry - the French brand Shark and the Italian brand Roof in the current report, ranking first in the competition.

Such an internationally renowned national brand

It has been rooted in the republic for more than ten years...

Jiangmen Pengcheng Helmet Co., Ltd

What kind of company is it?

For EU-China cooperation

What experience can business leaders share?

Let's take a look

↓↓↓

      Jiangmen Pengcheng Helmet Co., Ltd. was founded in 1990 and is located in Gonghe Town, Heshan City, Guangdong Province, mainly producing high-end motorcycle helmets and motorcycle clothing.

      Since the establishment of its own brand LS2 in 2007, Pengcheng Helmet Co., Ltd. has gradually developed into the world's largest helmet base, with an annual export of more than 2 million helmets and an annual production value of hundreds of millions of yuan.

      In recent years, with the support of party committees and governments at all levels, Pengcheng Helmet Co., Ltd. has adhered to independent innovation and deeply cultivated the European market, so that LS2 has grown into one of the top ten brands of domestic helmets, and gradually expanded the products of "Made in China" to the global market.

Whether it is the domestic market or the international market, Jiangmen Pengcheng Helmet Co., Ltd. 

has achieved gratifying results. In this regard, 

the person in charge of the company shared with us the successful experience of the LS2 brand:

1, pay attention to quality details

While increasing production capacity, Pengcheng Helmet Co., Ltd. pays more attention to quality 

details, fully considering safety, design and functionality.

The company has spent a lot of money to establish and improve the helmet collision laboratory, 

and has introduced the world's third set and China's first set of safety detection systems worth 

1.8 million yuan to carry out repeated and strict collision testing and penetration testing on 

various helmet samples to fully guarantee safety performance.

【Penetration Detection】

       Constantly recognized, this year LS2 for the needs of Chinese customers, completely based on the Chinese's own head shape to launch Chinese head helmets, but also launched retro helmets, small size helmets, 4XL helmets and other products, to meet the needs of most domestic motorcycle friends.

      The floral paper design of the LS2 helmet is also constantly catering to the aesthetic needs of the market, and these rich decor ideas are derived from people's growing need for new trends and new lifestyles. Nowadays, even if it is the same LS2 product, customers can make personalized choices in style and décor.

[The same helmet on the LS2 official website is rich in colors]

2, continue to bring forth the new

       into product development and innovation. The company's engineering and R&D staff are focused on pursuing new technologies and injecting them into the LS2 product. Lenses such as the LS2 are made of a type of PC material that has undergone three-dimensional optical correction, which has high impact resistance, avoids deformation, and provides maximum clarity.

【R&D personnel】

      The LS2 brand holds a new product launch every year, not only for new helmets, but also for new protective clothing and new gloves. The CEO of a Korean helmet brand once commented on LS2: "We have been in Europe for so many years, I don't admire the local helmet brand in Europe, but I absolutely admire LS2 and the LS2 team, LS2 is developing too fast, completely beyond imagination!"

3. Introduce European design

      Pengcheng Helmet Co., Ltd. has increased its efforts to train its own team at the same time, spared no expense to hire a European design team for product design, continuously strengthened cooperation with the European team, and constantly caters to the needs of the helmet market at home and abroad for aesthetics, performance, etc., so that the products are in line with international standards in terms of aesthetics, comfort and safety performance, and have repeatedly made new breakthroughs.

4, face the European market

      Pengcheng Helmet Co., Ltd. has been selling in Europe for more than 20 years, and has not opened the European market by finding trade intermediaries in the European market, but directly went to Europe to establish its own company, establish its own sales team, directly face European consumers, and develop and sell the helmets that European customers really want.

【LS2 Europe Team】

For Sino-European cooperation, the person in charge of Pengcheng Helmet Co., 

Ltd. also has his own unique opinions:

      At present, the party committee and the government vigorously advocate "Sino-European cooperation", and our company is strongly supporting, firstly, it will facilitate us to introduce high-end talents; secondly, the opening of the "China-Europe train" will make the output of our company's products more efficient, faster and lower cost; thirdly, the supporting facilities of the entire Sino-European cooperation park will be more perfect, which will be better for the future development of our enterprise.

Best wishes for this from the bottom of my heart

Rooted in the Republic and based in Jiangmen, a national enterprise

By the party committees and governments at all levels

Strengthen the east wind of China-EU cooperation

Take a steady step

Go faster and better into the world